(From Declutter Your Website) If you don’t know the primary goal of your website or you have a
variety of goals, objectives and ideals for your website than you may
be suffering from what I like to call, “MPNS” or “Multi-Purpose No
Success” syndrome.
Every website needs a single purpose and each page of the site must then reflect that purpose. When you go to Google you can see that the primary purpose of that site is to “Search”. When you go to Twitter you can see that the primary purpose is to “See what people are saying about ….” Even when you go to PapaJohns.com you can see that the primary purpose of the site is to get you to order a pizza online, not to call the local Papa John’s pizza restaurant.
Whether you have one user or 1 million visitors to your site, your site needs a purpose. Ecommerce sites are meant to sell a product which means the Buy Now button, Toll-free Order Line and the Free Shipping offer should be highlighted on every page of the website.
Comment -- When putting together your small business Web site, it's really hard to resist throwing in everything but the kitchen sink. So this post's advice is pertinent: decide what's really important to you and focus on that. Of course, we all want to sell our product or service -- and the Web site should have that goal as its ultimate purpose. But how you do that -- with your value proposition, testimonials, product quality, low price -- should be highlighted and emphasized on the site as much as possible. Michael Rogers
