Small Biz Survival: You are a trust agent.
Trust is a big part of small business, maybe even more so in a small town. Part of your role as a small business person is to be the trusted source, whether you are the source of a product, a service, or information. But have you given any thought to it? How do you improve yourself in this role? Our friends Chris Brogan and Julien Smith have thought about it. The result is a new book, Trust Agents, launching today. They suggest six things that contribute to your success in this role.
Comment -- The six things are: make your own game, be one of us, use the web for leverage, be Agent Zero, be a human artist and build an army. Surveys show that small business owners are among the most trusted members of society -- certainly much more trusted than politicians, the media or big business. One way to leverage that trust is by participating in SBAM's online community. Add your trusted comments and views to our forums and comment sections. Michael Rogers
